Comments on: Is E-mail Marketing Still Useful? http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/ David Mullen on PR, Integrated Communications and Social Media Mon, 06 Jun 2011 03:58:50 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Kalyn Baldwin http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4350 Kalyn Baldwin Fri, 26 Feb 2010 23:33:18 +0000 http://www.davidwmullen.com/?p=1894#comment-4350 When it comes to e-mail marketing, just like any traditional or non-traditional media, it is just one tool in your toolbox. It's far too much of a sweeping generalization to assume that a tool such as e-mail marketing is no longer useful. Instead, it should be used, like all other marketing tools, for the right client, product or service and for the right market. After all, how many of you out there have your smartphones glued to your backside? E-mail marketing is still alive and very useful. www.gcgideas.com When it comes to e-mail marketing, just like any traditional or non-traditional media, it is just one tool in your toolbox. It’s far too much of a sweeping generalization to assume that a tool such as e-mail marketing is no longer useful. Instead, it should be used, like all other marketing tools, for the right client, product or service and for the right market. After all, how many of you out there have your smartphones glued to your backside? E-mail marketing is still alive and very useful.

http://www.gcgideas.com

]]> By: Taylor http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4047 Taylor Thu, 19 Nov 2009 15:43:20 +0000 http://www.davidwmullen.com/?p=1894#comment-4047 I'm surprised no one has said anything yet about how cost effective e-mail marketing is (espcially when compared to other forms our promotion outreach such as direct mail.... ). Am I right? I’m surprised no one has said anything yet about how cost effective e-mail marketing is (espcially when compared to other forms our promotion outreach such as direct mail…. ). Am I right?

]]> By: Best of the Blogosphere: Increase engagement, social media and more http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4046 Best of the Blogosphere: Increase engagement, social media and more Thu, 19 Nov 2009 15:24:40 +0000 http://www.davidwmullen.com/?p=1894#comment-4046 [...] very own Joe Colopy explains via this video interview why email is still a vital piece to the marketing puzzle. Check out the comments for some great [...] [...] very own Joe Colopy explains via this video interview why email is still a vital piece to the marketing puzzle. Check out the comments for some great [...]

]]> By: Joe Colopy http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4045 Joe Colopy Wed, 18 Nov 2009 21:14:07 +0000 http://www.davidwmullen.com/?p=1894#comment-4045 Sounds like a great example of how email marketing is addressing shopping cart abandonment. We spend much of our time at Bronto making those type of solutions easy to do and move email marketing beyond the monthly newsletter. We're just starting to scratch the surface of great marketing solutions like these. Sounds like a great example of how email marketing is addressing shopping cart abandonment. We spend much of our time at Bronto making those type of solutions easy to do and move email marketing beyond the monthly newsletter. We’re just starting to scratch the surface of great marketing solutions like these.

]]> By: Is Email Still Useful? Interview with the Communications Catalyst http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4041 Is Email Still Useful? Interview with the Communications Catalyst Wed, 18 Nov 2009 16:17:58 +0000 http://www.davidwmullen.com/?p=1894#comment-4041 [...] out more from David’s blog post on Communication Catalyst or view the interview [...] [...] out more from David’s blog post on Communication Catalyst or view the interview [...]

]]> By: David http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4040 David Wed, 18 Nov 2009 16:17:50 +0000 http://www.davidwmullen.com/?p=1894#comment-4040 A few months ago, my wife and I were shopping online at Land of Nod. We had put some stuff in the "cart," but didn't purchase because we wanted to think about it. About 3 or 4 days later, we got a conversationally written email from Land of Nod saying they noticed we had some great stuff in our shopping cart and if we're still mulling it over, they'd be happen to offer free shipping on the entire purchase, which was about $13, a decent percentage of the entire purchase and one of the reasons we were hesitating to buy. We clicked the link in the email and bought the goods. My wife and I both commented that it was a great use of email. (She used to be in marketing, too, so we have weird conversations like that.) :) A few months ago, my wife and I were shopping online at Land of Nod. We had put some stuff in the “cart,” but didn’t purchase because we wanted to think about it. About 3 or 4 days later, we got a conversationally written email from Land of Nod saying they noticed we had some great stuff in our shopping cart and if we’re still mulling it over, they’d be happen to offer free shipping on the entire purchase, which was about $13, a decent percentage of the entire purchase and one of the reasons we were hesitating to buy. We clicked the link in the email and bought the goods.

My wife and I both commented that it was a great use of email. (She used to be in marketing, too, so we have weird conversations like that.) :)

]]> By: Joe Colopy http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4039 Joe Colopy Wed, 18 Nov 2009 16:09:05 +0000 http://www.davidwmullen.com/?p=1894#comment-4039 Ari is 100% right. Email marketing is ranked as the #1 customer retention marketing program for a reason -- it works. It's all about turning a 1-time viewers/buyers/donator/... into a repeat one. Ari is 100% right. Email marketing is ranked as the #1 customer retention marketing program for a reason — it works. It’s all about turning a 1-time viewers/buyers/donator/… into a repeat one.

]]> By: Jackie Adkins http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4038 Jackie Adkins Wed, 18 Nov 2009 16:01:29 +0000 http://www.davidwmullen.com/?p=1894#comment-4038 I'd definitely agree that email marketing is still a very effective tool if you use it correctly. As Joe said, these emails can't be a standalone effort for a brand, but a piece of a larger marketing campaign. Also, as he mentioned, it makes it extremely easy to measure the ROI of the campaign, which is tremendously valuable. Another great video interview, David! Keep em coming! I’d definitely agree that email marketing is still a very effective tool if you use it correctly. As Joe said, these emails can’t be a standalone effort for a brand, but a piece of a larger marketing campaign. Also, as he mentioned, it makes it extremely easy to measure the ROI of the campaign, which is tremendously valuable.

Another great video interview, David! Keep em coming!

]]> By: Ari Herzog http://www.davidwmullen.com/2009/11/17/is-e-mail-marketing-still-useful/#comment-4035 Ari Herzog Wed, 18 Nov 2009 05:46:39 +0000 http://www.davidwmullen.com/?p=1894#comment-4035 Not having watched that video yet, I can say with 150% accuracy email marketing is very useful and receives more eyeballs than any other form of media distribution. The key is to place the right elements in the right places, no different than building a website. Not having watched that video yet, I can say with 150% accuracy email marketing is very useful and receives more eyeballs than any other form of media distribution. The key is to place the right elements in the right places, no different than building a website.

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