Is E-mail Marketing Still Useful?

November 17, 2009 · 9 comments

Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach?

These are the questions I recently asked Joe Colopy, CEO of email marketing firm Bronto, and he was kind enough to spend a few minutes on video answering them.

What are your thoughts on e-mail marketing? If you have additional questions for Joe, feel free to leave them in the comments.

{ 2 trackbacks }

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November 18, 2009 at 12:17 pm
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