What The Phoenix Suns Can Teach Your Brand About Using Twitter

November 6, 2009 · 4 comments

More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:

  • What kind of information could we share through social media that our customers would even care about, but also would provide value to our organization?
  • How do we measure success and return on investment?
  • Can we trust our employees to represent our brand well within social media networks?

I asked these three questions to Jeramie McPeek, vice president of digital for the Phoenix Suns, during Internet Summit ’09 yesterday. The Suns are using Twitter in a myriad of interesting ways and Jeramie provided some great examples and tips that should give you some new ideas for your brand. If you have any questions for Jeramie, feel free to leave them in the comments so he can address them when he has a spare minute.

Also, I’d encourage you to connect with Jeramie and the Phoenix Suns on Twitter to continue seeing ways they use the tool in the future.

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1 Sonny Gill November 7, 2009 at 12:31 pm

Great interview with Jeramie and how the Suns are utilizing social media. They’ve kind of been the pioneers in the NBA in utilizing SM, Twitter and the like with their team and organization. As an avid NBA basketball fan and social media head, it’s great to see when teams like the Orlando Magic and a few others have followed suit on the path that the Suns have paved in the social media space, but yet – adoption is slow moving, especially in comparison to what the Suns have been doing. So, a couple questions for Jeramie:

Every industry has their own dynamic, as does the professional sports arena. Given that, how can NBA teams become better educated in the digital space and learning how it can work for them?

Second, do you feel that teams are open to adopting social media and integrating it within their organization? If so, where do they get started – and also, where do people with the same passion for the NBA and social media get in front of these organizations?



2 John Sternal November 7, 2009 at 11:37 pm

I think there are lots of companies and organizations waking up to the right way of using Twitter (engagement and community). I think it’s celebrities that need the refresher course. It pains me to see celebrities with over a million followers and following just five people. You kidding me? Do us all a favor and stick to the Hollywood Hills. It’s a shame more people don’t call them out on it. Then again, we’re too busy reading People magazine, aren’t we.

John Sternal


3 Rich Rosa January 4, 2010 at 10:48 am

David, this interview was useful and interesting. We hear so much about social media tactics, but It’s always helpful to see how organizations and individuals actually are implementing a social media strategy.



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