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	<title>Comments on: 3 Things to Tweet that Aren&#8217;t About Your Brand</title>
	<atom:link href="http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/</link>
	<description>David Mullen on PR, Integrated Communications and Social Media</description>
	<lastBuildDate>Wed, 07 Jul 2010 17:15:53 -0600</lastBuildDate>
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		<title>By: Film for Good</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-4383</link>
		<dc:creator>Film for Good</dc:creator>
		<pubDate>Tue, 04 May 2010 16:39:53 +0000</pubDate>
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		<description>David, excellent post! I work with many organizations who are developing their social media presence and want to include video. Video is an excellent way for people to boost their search engine optimization as it is 52 times more likely to show up on the first page of Google search results, and that is exactly where you want your audience to find you.

I love creating videos for businesses and nonprofits, but I realize it&#039;s a costly endeavor, so I also advise people to find other videos that relate to their company and post or embed them on their website, facebook, twitter, and other social media outlets. 

Thanks for the excellent tips!

Becky</description>
		<content:encoded><![CDATA[<p>David, excellent post! I work with many organizations who are developing their social media presence and want to include video. Video is an excellent way for people to boost their search engine optimization as it is 52 times more likely to show up on the first page of Google search results, and that is exactly where you want your audience to find you.</p>
<p>I love creating videos for businesses and nonprofits, but I realize it&#8217;s a costly endeavor, so I also advise people to find other videos that relate to their company and post or embed them on their website, facebook, twitter, and other social media outlets. </p>
<p>Thanks for the excellent tips!</p>
<p>Becky</p>
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		<title>By: Links for job seekers and social media marketers &#171; Jessica Lewis: Copy Tailor</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-4025</link>
		<dc:creator>Links for job seekers and social media marketers &#171; Jessica Lewis: Copy Tailor</dc:creator>
		<pubDate>Wed, 11 Nov 2009 20:33:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-4025</guid>
		<description>[...] 3 Things to Tweet that Aren’t About Your Brand (via Communications Catalyst) [...]</description>
		<content:encoded><![CDATA[<p>[...] 3 Things to Tweet that Aren’t About Your Brand (via Communications Catalyst) [...]</p>
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		<title>By: 3 Things to Tweet that Aren’t About Your Brand &#171; The Life and Times of Greg Creason</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3965</link>
		<dc:creator>3 Things to Tweet that Aren’t About Your Brand &#171; The Life and Times of Greg Creason</dc:creator>
		<pubDate>Mon, 28 Sep 2009 17:43:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3965</guid>
		<description>[...] http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/     Categories: Social Media        Comments (0) Trackbacks (0) Leave a comment Trackback [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/" rel="nofollow">http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/</a>     Categories: Social Media        Comments (0) Trackbacks (0) Leave a comment Trackback [...]</p>
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		<title>By: RWF</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3917</link>
		<dc:creator>RWF</dc:creator>
		<pubDate>Fri, 18 Sep 2009 18:18:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3917</guid>
		<description>i am working on a research project for a big online media company and have been routinely reading up to 100 blogs a day, and honestly, this is the first one i&#039;ve read in days that wasn&#039;t horrible.  Good job david mullen! i&#039;d hire you in a second.</description>
		<content:encoded><![CDATA[<p>i am working on a research project for a big online media company and have been routinely reading up to 100 blogs a day, and honestly, this is the first one i&#8217;ve read in days that wasn&#8217;t horrible.  Good job david mullen! i&#8217;d hire you in a second.</p>
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		<title>By: Erica</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3914</link>
		<dc:creator>Erica</dc:creator>
		<pubDate>Fri, 18 Sep 2009 14:06:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3914</guid>
		<description>Great post, David. Thank you!</description>
		<content:encoded><![CDATA[<p>Great post, David. Thank you!</p>
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		<title>By: David</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3913</link>
		<dc:creator>David</dc:creator>
		<pubDate>Fri, 18 Sep 2009 13:28:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3913</guid>
		<description>excellent point!</description>
		<content:encoded><![CDATA[<p>excellent point!</p>
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		<title>By: David</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3912</link>
		<dc:creator>David</dc:creator>
		<pubDate>Fri, 18 Sep 2009 13:16:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3912</guid>
		<description>You definitely have to show some discretion in what you share, but I think common sense for intelligent people suffices. Don&#039;t provide TMI, but I do want to get some color behind your personality, your day, what makes you interesting.</description>
		<content:encoded><![CDATA[<p>You definitely have to show some discretion in what you share, but I think common sense for intelligent people suffices. Don&#8217;t provide TMI, but I do want to get some color behind your personality, your day, what makes you interesting.</p>
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		<title>By: David</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3911</link>
		<dc:creator>David</dc:creator>
		<pubDate>Fri, 18 Sep 2009 13:14:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3911</guid>
		<description>You mean robots aren&#039;t cool? Just kidding. Interesting things from well-rounded people is exactly what people want to hear!</description>
		<content:encoded><![CDATA[<p>You mean robots aren&#8217;t cool? Just kidding. Interesting things from well-rounded people is exactly what people want to hear!</p>
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		<title>By: David</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3910</link>
		<dc:creator>David</dc:creator>
		<pubDate>Fri, 18 Sep 2009 13:01:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3910</guid>
		<description>That is a challenge to change the mindset from pushing messages to collaborative dialogue. One thing I&#039;ve found helpful is to show lots of examples of how other companies are using social media well. Once they see how engaged customers are with those brands, they usually see the value in that mindset change.</description>
		<content:encoded><![CDATA[<p>That is a challenge to change the mindset from pushing messages to collaborative dialogue. One thing I&#8217;ve found helpful is to show lots of examples of how other companies are using social media well. Once they see how engaged customers are with those brands, they usually see the value in that mindset change.</p>
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		<title>By: Internet Strategy, Marketing &#38; Technology Links &#8211; Sept 18, 2009 &#124; Sazbean</title>
		<link>http://www.davidwmullen.com/2009/09/16/3-things-to-tweet-that-arent-about-your-brand/#comment-3909</link>
		<dc:creator>Internet Strategy, Marketing &#38; Technology Links &#8211; Sept 18, 2009 &#124; Sazbean</dc:creator>
		<pubDate>Fri, 18 Sep 2009 12:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1817#comment-3909</guid>
		<description>[...] 3 Things to Tweet that Aren’t About Your Brand (Communications Catalyst) [...]</description>
		<content:encoded><![CDATA[<p>[...] 3 Things to Tweet that Aren’t About Your Brand (Communications Catalyst) [...]</p>
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