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	<title>Comments on: Your Marketing Doesn&#8217;t Matter When This Happens</title>
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	<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/</link>
	<description>David Mullen on PR, Integrated Communications and Social Media</description>
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		<title>By: Leo Bottary</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3875</link>
		<dc:creator>Leo Bottary</dc:creator>
		<pubDate>Tue, 01 Sep 2009 16:57:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3875</guid>
		<description>Great story!  While we can certainly blame Bettie and suggest that the leadership would publicly agree, it&#039;s also highly likely that Bettie was taught (albeit passively) to stand between you and the cereal if that&#039;s what it would take to enforce breakfast policy. 

Bettie&#039;s behavior was an extension of its leaders priorities.  You think Bettie was peppered with messages about taking care of guests and still did that - I doubt it!  It might as well have been the hotel management team was standing between you and your breakfast.   They are ultimately responsible.  They are the reason they&#039;ll lose your friend&#039;s future income, as well they should.</description>
		<content:encoded><![CDATA[<p>Great story!  While we can certainly blame Bettie and suggest that the leadership would publicly agree, it&#8217;s also highly likely that Bettie was taught (albeit passively) to stand between you and the cereal if that&#8217;s what it would take to enforce breakfast policy. </p>
<p>Bettie&#8217;s behavior was an extension of its leaders priorities.  You think Bettie was peppered with messages about taking care of guests and still did that &#8211; I doubt it!  It might as well have been the hotel management team was standing between you and your breakfast.   They are ultimately responsible.  They are the reason they&#8217;ll lose your friend&#8217;s future income, as well they should.</p>
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		<title>By: Internet Marketing, Strategy &#38; Technology Links &#8211; August 28, 2009 &#124; Sazbean</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3859</link>
		<dc:creator>Internet Marketing, Strategy &#38; Technology Links &#8211; August 28, 2009 &#124; Sazbean</dc:creator>
		<pubDate>Fri, 28 Aug 2009 12:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3859</guid>
		<description>[...] Your Marketing Doesn’t Matter When This Happens (Communications Catalyst) [...]</description>
		<content:encoded><![CDATA[<p>[...] Your Marketing Doesn’t Matter When This Happens (Communications Catalyst) [...]</p>
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		<title>By: Davina K. Brewer</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3858</link>
		<dc:creator>Davina K. Brewer</dc:creator>
		<pubDate>Thu, 27 Aug 2009 22:08:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3858</guid>
		<description>I spent years on the front lines in the service industry, and I side with Amy, Sonny and Heidi about empowerment, discretion and training at the lowest levels; power and decisions rest with the directors and managers but it&#039;s the lowest level that often has the most direct impact on customer service.  

The thought leadership may side with Lauren, claim that &quot;the customer is always right&quot; but unless they give the customer service team the power to enforce it, it&#039;s a hollow promise. (And yes, I think you should contact management, see if they can help make it right.)

Here&#039;s a positive example:  Years ago while at EPCOT in Disney World, someone dropped a snack bag, popcorn or something; I think they were bumped by another guest.  A relatively low level staffer immediately went to clean the spill and replace it, even though the guest was fine and the bag was half eaten.  Spills happen, the guest was not upset, yet the WDW cast member was empowered to act when he saw the chance to improve the guest experience. That is customer service.</description>
		<content:encoded><![CDATA[<p>I spent years on the front lines in the service industry, and I side with Amy, Sonny and Heidi about empowerment, discretion and training at the lowest levels; power and decisions rest with the directors and managers but it&#8217;s the lowest level that often has the most direct impact on customer service.  </p>
<p>The thought leadership may side with Lauren, claim that &#8220;the customer is always right&#8221; but unless they give the customer service team the power to enforce it, it&#8217;s a hollow promise. (And yes, I think you should contact management, see if they can help make it right.)</p>
<p>Here&#8217;s a positive example:  Years ago while at EPCOT in Disney World, someone dropped a snack bag, popcorn or something; I think they were bumped by another guest.  A relatively low level staffer immediately went to clean the spill and replace it, even though the guest was fine and the bag was half eaten.  Spills happen, the guest was not upset, yet the WDW cast member was empowered to act when he saw the chance to improve the guest experience. That is customer service.</p>
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		<title>By: Heidi Cool</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3857</link>
		<dc:creator>Heidi Cool</dc:creator>
		<pubDate>Thu, 27 Aug 2009 21:15:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3857</guid>
		<description>I think the lesson here isn&#039;t that Bettie didn&#039;t respond properly, but that she&#039;d not been empowered or trained to be flexible on such occasions. If she and others are going to be put in positions where they are the only staff members available, then they should be given some authority to make discretionary decisions. So it is more of a lesson for management. 

I agree about remembering and sharing good customer service stories. Some years back, dressed in raggedy blue jeans and an old coat, I went into the Sharper Image to see if they had a watchband to replace the one that had broken on my watch. (A model they carried in the store.) The clerk stuck his nose in the air, gave me a look of clear disdain and suggested I visit a kiosk at the mall. 

Instead I went next door to Berger &amp; Son Jewelers in Pepper Pike, OH. I went up to the counter and asked about watch bands. They said they had a box in the back with bands customers had traded from new watches and they would go look for it. In the meantime, they suggested that I have a glass of wine, eat some grapes and explore their trunk show of silver jewelry. Soon someone brought out the box, we found a band that suited and they went to the back to resize it and put it on my watch. I ate some more grapes, perused the show and picked out a bracelet to buy along with the watchband. 

Berger &amp; Son didn&#039;t judge me on my attire and they made an extra sale. I&#039;ve also told this story to many people over the years so hopefully have driven some business there way. Sharper Image, well I&#039;ve not been back since. Good customer service wins out every time.</description>
		<content:encoded><![CDATA[<p>I think the lesson here isn&#8217;t that Bettie didn&#8217;t respond properly, but that she&#8217;d not been empowered or trained to be flexible on such occasions. If she and others are going to be put in positions where they are the only staff members available, then they should be given some authority to make discretionary decisions. So it is more of a lesson for management. </p>
<p>I agree about remembering and sharing good customer service stories. Some years back, dressed in raggedy blue jeans and an old coat, I went into the Sharper Image to see if they had a watchband to replace the one that had broken on my watch. (A model they carried in the store.) The clerk stuck his nose in the air, gave me a look of clear disdain and suggested I visit a kiosk at the mall. </p>
<p>Instead I went next door to Berger &amp; Son Jewelers in Pepper Pike, OH. I went up to the counter and asked about watch bands. They said they had a box in the back with bands customers had traded from new watches and they would go look for it. In the meantime, they suggested that I have a glass of wine, eat some grapes and explore their trunk show of silver jewelry. Soon someone brought out the box, we found a band that suited and they went to the back to resize it and put it on my watch. I ate some more grapes, perused the show and picked out a bracelet to buy along with the watchband. </p>
<p>Berger &amp; Son didn&#8217;t judge me on my attire and they made an extra sale. I&#8217;ve also told this story to many people over the years so hopefully have driven some business there way. Sharper Image, well I&#8217;ve not been back since. Good customer service wins out every time.</p>
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		<title>By: Sonny Gill</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3856</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Thu, 27 Aug 2009 20:55:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3856</guid>
		<description>Amazing and sad story there, David.

From the flip, the times that the front-line of a company has wowed me most definitely has stuck in my mind more than all the negatives. Why? Because unfortunately it doesn&#039;t happen often enough. I could go into numerous bad customer service stories or why I truly felt compelled to never shop at a particular store ever again. But when that one sales associate or even stock-boy helps me, above and beyond and in a way that would never be duplicated (in my eyes), then kudos to the employee and the company for understanding the importance of the front-line vs. just their marketing.</description>
		<content:encoded><![CDATA[<p>Amazing and sad story there, David.</p>
<p>From the flip, the times that the front-line of a company has wowed me most definitely has stuck in my mind more than all the negatives. Why? Because unfortunately it doesn&#8217;t happen often enough. I could go into numerous bad customer service stories or why I truly felt compelled to never shop at a particular store ever again. But when that one sales associate or even stock-boy helps me, above and beyond and in a way that would never be duplicated (in my eyes), then kudos to the employee and the company for understanding the importance of the front-line vs. just their marketing.</p>
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		<title>By: Lauren Fernandez</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3855</link>
		<dc:creator>Lauren Fernandez</dc:creator>
		<pubDate>Thu, 27 Aug 2009 18:24:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3855</guid>
		<description>Here&#039;s the thing: Customers always come first. Same in organizations/associations: members come first. And guess what? Normally your clients do as well. 

Reaching out to hotel management is exactly the right move - they need to realize what happened, as customer service is huge in the hotel industry. :)

Good post David!</description>
		<content:encoded><![CDATA[<p>Here&#8217;s the thing: Customers always come first. Same in organizations/associations: members come first. And guess what? Normally your clients do as well. </p>
<p>Reaching out to hotel management is exactly the right move &#8211; they need to realize what happened, as customer service is huge in the hotel industry. <img src='http://www.davidwmullen.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Good post David!</p>
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		<title>By: David</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3852</link>
		<dc:creator>David</dc:creator>
		<pubDate>Thu, 27 Aug 2009 16:22:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3852</guid>
		<description>Thanks, Dave. Good point, but as I mentioned to Tiffany, there was no one at the front desk when we went by and we had to leave. You don&#039;t show up late to one of your client&#039;s biggest customers. I&#039;m going to reach out to the hotel&#039;s management, though, and let them know about it so they can decide if it needs to be addressed with her or not.</description>
		<content:encoded><![CDATA[<p>Thanks, Dave. Good point, but as I mentioned to Tiffany, there was no one at the front desk when we went by and we had to leave. You don&#8217;t show up late to one of your client&#8217;s biggest customers. I&#8217;m going to reach out to the hotel&#8217;s management, though, and let them know about it so they can decide if it needs to be addressed with her or not.</p>
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		<title>By: David</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3851</link>
		<dc:creator>David</dc:creator>
		<pubDate>Thu, 27 Aug 2009 16:18:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3851</guid>
		<description>I should have left the part in the post about offering to leave $20 instead of editing it out. I captured a lot more of the details in the first draft, but it was way too long, so I cut a bunch of stuff out. Otherwise I&#039;d have had to put it on Amazon and sell it as a book. :)

God bless you for your time on the front lines of a technology service provider. I&#039;ve had a couple clients in that business and it&#039;s not easy.

For the record, I also don&#039;t ascribe to the philosophy that the customer is always right. Sometimes they&#039;re wrong. You need to help folks on the front lines be able to weigh a customer request or claim, figure out where it sits on the spectrum and respond appropriately.</description>
		<content:encoded><![CDATA[<p>I should have left the part in the post about offering to leave $20 instead of editing it out. I captured a lot more of the details in the first draft, but it was way too long, so I cut a bunch of stuff out. Otherwise I&#8217;d have had to put it on Amazon and sell it as a book. <img src='http://www.davidwmullen.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>God bless you for your time on the front lines of a technology service provider. I&#8217;ve had a couple clients in that business and it&#8217;s not easy.</p>
<p>For the record, I also don&#8217;t ascribe to the philosophy that the customer is always right. Sometimes they&#8217;re wrong. You need to help folks on the front lines be able to weigh a customer request or claim, figure out where it sits on the spectrum and respond appropriately.</p>
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		<title>By: Dave</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3850</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 27 Aug 2009 16:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3850</guid>
		<description>What? Talk to the front desk if they told you the wrong time, give them an authentic opportunity to fix what&#039;s wrong, and hope that you are given that chance when you mis-speak. If something&#039;s broken, fix it where it&#039;s broken, don&#039;t try to break it again (free cereal?) and hope that two wrongs make a right this time.</description>
		<content:encoded><![CDATA[<p>What? Talk to the front desk if they told you the wrong time, give them an authentic opportunity to fix what&#8217;s wrong, and hope that you are given that chance when you mis-speak. If something&#8217;s broken, fix it where it&#8217;s broken, don&#8217;t try to break it again (free cereal?) and hope that two wrongs make a right this time.</p>
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		<title>By: Jason Faylen</title>
		<link>http://www.davidwmullen.com/2009/08/27/your-marketing-doesnt-matter-when-this-happens/#comment-3849</link>
		<dc:creator>Jason Faylen</dc:creator>
		<pubDate>Thu, 27 Aug 2009 16:09:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidwmullen.com/?p=1785#comment-3849</guid>
		<description>The Process.  Its all about The Process!  Recently in the place where I am employed we have been tightening up due to these tough times.  We are all paying more attention to following the company procedures to the &quot;T&quot;.  CYA baby.  No sense losing your job over a $2 box of cereal!  

But you&#039;re right- somewhere, somehow, the Corporation must allow for discretion on the part of the Customer Service Interface.</description>
		<content:encoded><![CDATA[<p>The Process.  Its all about The Process!  Recently in the place where I am employed we have been tightening up due to these tough times.  We are all paying more attention to following the company procedures to the &#8220;T&#8221;.  CYA baby.  No sense losing your job over a $2 box of cereal!  </p>
<p>But you&#8217;re right- somewhere, somehow, the Corporation must allow for discretion on the part of the Customer Service Interface.</p>
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