Comments on: Are We Forcing Social Media Tunnel Vision on Young PR Pros?

By: Online relationships & collaboration: Quality vs quantity « Fredzimny’s CCCCC Blog

Wed, 26 Aug 2009 18:21:04 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: Rich Wilson

Rich Wilson — Mon, 03 Aug 2009 21:48:15 +0000

To me, the real problem is that ad agencies and PR firms alike are still run by people who grew up knowing that it’s all about “spin.” Creative communication often ends up spinning a product a certain way and with no real method of tracking performance, ad guys and pr folk alike looked like heroes as long as the message resonated with the brand’s top brass. In this case, spin often beats real messaging. So, younger PR folk are being told all the wrong things. In a world of blogs and instant 140 character updates, press releases that don’t speak the undeniable truth in a believable way will be ignored. Press conferences where brands look to defer blame will become blogger feeding pits. I think the successful PR firms will suggest more mea culpas and show their clients how honesty may once again become an effective PR policy.

By: Looking at social software for prosperity and growth « Fredzimny’s CCCCC Blog

Thu, 30 Jul 2009 03:56:59 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: CCCCC’s notices Launch of Social Media Strategy Framework « Fredzimny’s CCCCC Blog

Sat, 25 Jul 2009 05:39:13 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: Interesting, intruiging statistics about the state of social computing (applications) @IBM (more facts and figures) « Fredzimny’s CCCCC Blog

Thu, 23 Jul 2009 14:25:38 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: ROI of Social Media in Presentation from Forrester research « Fredzimny’s CCCCC Blog

Sun, 19 Jul 2009 18:51:28 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: Do you speak social « Fredzimny’s CCCCC Blog

Do you speak social « Fredzimny’s CCCCC Blog — Sun, 19 Jul 2009 08:50:30 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: PR-Bridge » Blog Archive » Unrealistic Millennial “Expectations” in the Workplace

Wed, 15 Jul 2009 16:33:14 +0000

[...] For an interesting read about the challenge of handing over social media to young people simply because they are young, see Meg Roberts’ discussion of the topic: “Are We Forcing Social Media Tunnel Vision on Young PR Pros?” [...]

By: Making is connecting or the lost relevance of media « Fredzimny’s CCCCC Blog

Tue, 14 Jul 2009 19:16:11 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]

By: Blown to bits: why websites do not matter anymore for me « Fredzimny’s CCCCC Blog

Tue, 14 Jul 2009 18:49:52 +0000

[...] Are We Forcing Social Media Tunnel Vision on Young PR Pros? (davidwmullen.com) [...]