Comments on: I Have Taken Off My PR Hat http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/ David Mullen on PR, Integrated Communications and Social Media Wed, 07 Jul 2010 17:15:53 -0600 http://wordpress.org/?v=2.8 hourly 1 By: SOBCON Presentation: Narrative Version » The Buzz Bin http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1599 SOBCON Presentation: Narrative Version » The Buzz Bin Mon, 04 May 2009 04:21:08 +0000 http://www.davidwmullen.com/?p=1320#comment-1599 [...] Integrated marketing communications (IMC) theory and campaigns were very common until the disruptive nature of social media. IMC was a big movement in the 90s to ensure that all outbound communications worked together. For example, AOL used banner ads, store displays, direct mail CDs, newspaper inserts, PR, etc. to become the number one dial-up service in America. [...] [...] Integrated marketing communications (IMC) theory and campaigns were very common until the disruptive nature of social media. IMC was a big movement in the 90s to ensure that all outbound communications worked together. For example, AOL used banner ads, store displays, direct mail CDs, newspaper inserts, PR, etc. to become the number one dial-up service in America. [...]

]]> By: Beth Harte http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1402 Beth Harte Wed, 29 Apr 2009 11:52:11 +0000 http://www.davidwmullen.com/?p=1320#comment-1402 Congratulations David! Looking forward to seeing how you enjoy wearing all these new hats! :) And for most PR/marketing folks that's the fun of it all...a different hat an hour or a day! Like you and I discussed on Twitter, I found this line "I’ve heard many people in our industry scoff at the idea of integrated marketing communications. It was always great in theory, but hard and messy in practice" quite interesting... That's the only way I know how to practice marcom. I never realized it was such a challenge for some agencies. But now that you've pointed it out, it does answer a lot of questions I've had through the years! ;-) Thanks for the insight! Congratulations David! Looking forward to seeing how you enjoy wearing all these new hats! :) And for most PR/marketing folks that’s the fun of it all…a different hat an hour or a day!

Like you and I discussed on Twitter, I found this line “I’ve heard many people in our industry scoff at the idea of integrated marketing communications. It was always great in theory, but hard and messy in practice” quite interesting…

That’s the only way I know how to practice marcom. I never realized it was such a challenge for some agencies. But now that you’ve pointed it out, it does answer a lot of questions I’ve had through the years! ;-) Thanks for the insight!

]]> By: abbycarr http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1363 abbycarr Tue, 28 Apr 2009 18:09:28 +0000 http://www.davidwmullen.com/?p=1320#comment-1363 WOW -- I have always heard about this heaven that can (and should) be integrated communications, and I have caught rare glimpses of it on occasion, but not with any regularity. I don't know you well, but what I know I like, and am impressed by -- so I am so glad to hear that you are moving in this direction, and sure that we will be impacted positively as a result. WOW — I have always heard about this heaven that can (and should) be integrated communications, and I have caught rare glimpses of it on occasion, but not with any regularity. I don’t know you well, but what I know I like, and am impressed by — so I am so glad to hear that you are moving in this direction, and sure that we will be impacted positively as a result.

]]> By: Scott Meis http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1282 Scott Meis Tue, 28 Apr 2009 02:08:57 +0000 http://www.davidwmullen.com/?p=1320#comment-1282 Cheers David, great to hear. Sounds like a really interesting change of pace and I'm sure the ad team will be grateful to have you onboard. Cheers David, great to hear. Sounds like a really interesting change of pace and I’m sure the ad team will be grateful to have you onboard.

]]> By: Kirk Phillips http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1274 Kirk Phillips Mon, 27 Apr 2009 22:07:12 +0000 http://www.davidwmullen.com/?p=1320#comment-1274 Congrats, David! I look forward to more insights. I think all marketing tools are valuable. Sometimes you need a hammer; sometimes a saw. Integration to me means you consider all the tools in the toolbox, and select the ones best for each job. I've never agreed with the opinion that some tools are better than others. They are simply intended for different purposes. Good luck! Congrats, David! I look forward to more insights. I think all marketing tools are valuable. Sometimes you need a hammer; sometimes a saw. Integration to me means you consider all the tools in the toolbox, and select the ones best for each job. I’ve never agreed with the opinion that some tools are better than others. They are simply intended for different purposes. Good luck!

]]> By: David http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1273 David Mon, 27 Apr 2009 22:03:30 +0000 http://www.davidwmullen.com/?p=1320#comment-1273 Thanks, Jack, for the support and resource. I'll head on over and check that out. Thanks, Jack, for the support and resource. I’ll head on over and check that out.

]]> By: David http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1272 David Mon, 27 Apr 2009 22:01:51 +0000 http://www.davidwmullen.com/?p=1320#comment-1272 Careful what you offer, Anna. I may take you up on that! :) Careful what you offer, Anna. I may take you up on that! :)

]]> By: PRJack http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1265 PRJack Mon, 27 Apr 2009 18:58:49 +0000 http://www.davidwmullen.com/?p=1320#comment-1265 oh geez... my condolences. Kidding!!! As usual I have several things to say. This time, however, brevityis key... 1. Best of luck!! Though I know you don't need luck and will do swimmingly. 2. True integrated MarComm isn't some 'Holy Grail' it just takes a bit of foresight. Consider yourself lucky to be someplace that is doing "real" IMC. 3. head over to www.buysafemedia.com ... in advertising so much is about accountability and transparency! oh geez… my condolences.

Kidding!!! As usual I have several things to say. This time, however, brevityis key…
1. Best of luck!! Though I know you don’t need luck and will do swimmingly.
2. True integrated MarComm isn’t some ‘Holy Grail’ it just takes a bit of foresight. Consider yourself lucky to be someplace that is doing “real” IMC.
3. head over to http://www.buysafemedia.com … in advertising so much is about accountability and transparency!

]]> By: Chuck Hemann http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1264 Chuck Hemann Mon, 27 Apr 2009 18:32:41 +0000 http://www.davidwmullen.com/?p=1320#comment-1264 David - congrats on the new role. You're obviously OVER qualified and will likely be a roaring success. Cheers! David – congrats on the new role. You’re obviously OVER qualified and will likely be a roaring success. Cheers!

]]> By: David http://www.davidwmullen.com/2009/04/27/ive-taken-off-my-pr-hat/#comment-1258 David Mon, 27 Apr 2009 15:39:20 +0000 http://www.davidwmullen.com/?p=1320#comment-1258 Thanks for all the encouragement! Appreciate all the support and kind words more than you know. Thanks for all the encouragement! Appreciate all the support and kind words more than you know.

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