A couple weeks ago, a virus had its way with my family. Within a four-day span, all four of us were incredibly sick for 24 hours at a time and it seemed there was nothing we could do to stop the next person from getting it.
That’s because despite how careful we were – quarantining the sick one to a bedroom, dispensing large bottles of hand sanitizer, etc. – it’s impossible to be fully conscious of every single time your hand touches something else in the house. For example, we each hold the handrail when coming down the stairs by habit without even giving it a thought.
It’s not much different for companies that have employees who are active in the social media space. And, honestly, what company doesn’t have at least one employee with a Facebook page or Twitter account?
Social media is like a rabbit hole and it’s easy for employees to either not be fully conscious of all the places they touch or forget that Google can find just about anything. A rude comment on a blog post here. A disparaging Tweet about a client’s home city there. Posting unapproved client work to her online portfolio because she really liked the concept, even though the client picked a different direction.
They can seem harmless enough at the time, but each of these can have a negative impact on your business and strain client relationships. That’s why all companies should have guidelines for employees that outlines what’s acceptable in social media participation and what’s not.
This isn’t to keep them out of social media networks because these tools can bring a lot of good to your organization. But the guidelines remind employees that their online actions can have consequences for both the company and them, and it gives them guardrails to help keep them from mistakenly going off track.
Does your company have these guidelines in place? If so, do you feel they’ve been helpful in better protecting the brand? Should companies have any “say” in what employees do online with personal accounts?
*Image by Fred Armitage.