Comments on: 10 Clues Your PR Pro is Worth the Dough http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/ David Mullen on PR, Integrated Communications and Social Media Wed, 07 Jul 2010 17:15:53 -0600 http://wordpress.org/?v=2.8 hourly 1 By: How To Pitch A Story To The Media | Understanding Marketing http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-1827 How To Pitch A Story To The Media | Understanding Marketing Fri, 08 May 2009 02:31:39 +0000 http://davidwmullen.com/?p=1031#comment-1827 [...] When it comes to pitching a story to the media, remember that your goal is to help them uncover a good story. If you want to promote your company, buy an advertisement. A reporter is going to write a story that is balanced with the good sides along with the not so good sides. Your goal is to deliver information and enough supporting materials (images, customers, facts, etc.) that allow them to paint as positive picture of you as possible. But remember it is not their job to promote you or your business. Also, expect that they will also include your competition in the story. It is your job, again, to give them enough information and data so that your company controls most of the “real estate” within the story – in a positive way so that you can see great return on your PR investment. [...] [...] When it comes to pitching a story to the media, remember that your goal is to help them uncover a good story. If you want to promote your company, buy an advertisement. A reporter is going to write a story that is balanced with the good sides along with the not so good sides. Your goal is to deliver information and enough supporting materials (images, customers, facts, etc.) that allow them to paint as positive picture of you as possible. But remember it is not their job to promote you or your business. Also, expect that they will also include your competition in the story. It is your job, again, to give them enough information and data so that your company controls most of the “real estate” within the story – in a positive way so that you can see great return on your PR investment. [...]

]]> By: Referring Is NOT Sourcing « Amybeth Hale - Research Goddess http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-1076 Referring Is NOT Sourcing « Amybeth Hale - Research Goddess Tue, 21 Apr 2009 12:35:43 +0000 http://davidwmullen.com/?p=1031#comment-1076 [...] colleague David Mullen wrote a post a couple months ago that inspired me to take a look at what makes a good sourcer. I’ve also [...] [...] colleague David Mullen wrote a post a couple months ago that inspired me to take a look at what makes a good sourcer. I’ve also [...]

]]> By: Steve Parker http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-791 Steve Parker Mon, 09 Mar 2009 21:11:37 +0000 http://davidwmullen.com/?p=1031#comment-791 Hi David, Great list. I'd add something that's sort of a variation on #10. Not only do great PR people learn from their mistakes, but they approach PR like "case work." Like a detective, they learn something from each case they work on--whether it was successful or not--and can apply insights and ideas from their case experience to new cases (clients). This can even cross industries and apply to very dissimilar situations. I think that's a sign of strength. Hi David,

Great list. I’d add something that’s sort of a variation on #10. Not only do great PR people learn from their mistakes, but they approach PR like “case work.” Like a detective, they learn something from each case they work on–whether it was successful or not–and can apply insights and ideas from their case experience to new cases (clients). This can even cross industries and apply to very dissimilar situations. I think that’s a sign of strength.

]]> By: Is Your Sourcing Pro Worth The Dough? « Amybeth Hale - Research Goddess http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-790 Is Your Sourcing Pro Worth The Dough? « Amybeth Hale - Research Goddess Thu, 05 Mar 2009 13:02:25 +0000 http://davidwmullen.com/?p=1031#comment-790 [...] wrote “10 Clues Your PR Pro is Nothing But Show“, and followed that up with “10 Clues Your PR Pro is Worth the Dough“. With exception of perhaps 2 of the 10 items he listed, these are all also ways to determine [...] [...] wrote “10 Clues Your PR Pro is Nothing But Show“, and followed that up with “10 Clues Your PR Pro is Worth the Dough“. With exception of perhaps 2 of the 10 items he listed, these are all also ways to determine [...]

]]> By: Norman Birnbach http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-786 Norman Birnbach Tue, 03 Mar 2009 02:38:25 +0000 http://davidwmullen.com/?p=1031#comment-786 Great list. I'd add that they continue to keep energized and enthusiastic over the long haul. (I've heard too many stories from new clients that their old agency stopped caring after six months. We define a long-term client by the number of years.) Great list. I’d add that they continue to keep energized and enthusiastic over the long haul. (I’ve heard too many stories from new clients that their old agency stopped caring after six months. We define a long-term client by the number of years.)

]]> By: Rebekah http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-787 Rebekah Thu, 26 Feb 2009 01:43:29 +0000 http://davidwmullen.com/?p=1031#comment-787 GREAT list! I love it, it's honest, realistic, and empowering. I want to forward it to all my clients and say, see! :) Thanks for the insight GREAT list! I love it, it’s honest, realistic, and empowering. I want to forward it to all my clients and say, see! :) Thanks for the insight

]]> By: Cappy Popp http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-789 Cappy Popp Tue, 24 Feb 2009 16:53:41 +0000 http://davidwmullen.com/?p=1031#comment-789 * They're not afraid to admit they're occasionally wrong. PR is a very fluid process; sometimes you hit one out of the park, sometimes not so much. But your firm should be able to handle the 'we missed that one' or 'we got that one totally wrong' and quickly take responsibility and move forward. * They’re not afraid to admit they’re occasionally wrong.

PR is a very fluid process; sometimes you hit one out of the park, sometimes not so much. But your firm should be able to handle the ‘we missed that one’ or ‘we got that one totally wrong’ and quickly take responsibility and move forward.

]]> By: Boston PR Firm http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-785 Boston PR Firm Thu, 19 Feb 2009 18:24:36 +0000 http://davidwmullen.com/?p=1031#comment-785 Great post. It's definitely important that your PR firm shows genuine interested in your firm and their ability to be a great storyteller is key. I think another important element in any PR/client relationship is open communication on both ends. This will keep the relationship strong and help both sides understand the other better. -Timothy Great post.

It’s definitely important that your PR firm shows genuine interested in your firm and their ability to be a great storyteller is key.

I think another important element in any PR/client relationship is open communication on both ends. This will keep the relationship strong and help both sides understand the other better.

-Timothy

]]> By: Morning Edition - Feb 19, 2009 « Sazbean http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-788 Morning Edition - Feb 19, 2009 « Sazbean Thu, 19 Feb 2009 13:10:38 +0000 http://davidwmullen.com/?p=1031#comment-788 [...] 10 Clues Your PR Pro is Worth the Dough (David Mullen) [...] [...] 10 Clues Your PR Pro is Worth the Dough (David Mullen) [...]

]]> By: Trish http://www.davidwmullen.com/2009/02/18/10-clues-your-pr-pro-is-worth-the-dough/#comment-784 Trish Thu, 19 Feb 2009 00:31:13 +0000 http://davidwmullen.com/?p=1031#comment-784 Love the know what you don't know - a very classic Audrey line. And it's so true. You can't know everything so know when you need help. Oh btw- I referenced your blog when I lectured at Purdue today! Love the know what you don’t know – a very classic Audrey line. And it’s so true. You can’t know everything so know when you need help.

Oh btw- I referenced your blog when I lectured at Purdue today!

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