Comments on: 10 Clues Your PR Pro is Nothing But Show http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/ David Mullen on PR, Integrated Communications and Social Media Mon, 06 Jun 2011 03:58:50 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Lindsay Olson | Archivo » Links from February 16 - March 6 http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-737 Lindsay Olson | Archivo » Links from February 16 - March 6 Fri, 06 Mar 2009 18:09:37 +0000 http://davidwmullen.com/?p=1001#comment-737 [...] Relations & Digital Media 10 Clues Your PR Pro is Nothing But Show « David Mullen 8 Questions to Ask Your “Social Media Expert” | davefleet.com Social Media Monitoring [...] [...] Relations & Digital Media 10 Clues Your PR Pro is Nothing But Show « David Mullen 8 Questions to Ask Your “Social Media Expert” | davefleet.com Social Media Monitoring [...]

]]> By: Is Your Sourcing Pro Worth The Dough? « Amybeth Hale - Research Goddess http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-736 Is Your Sourcing Pro Worth The Dough? « Amybeth Hale - Research Goddess Thu, 05 Mar 2009 13:02:22 +0000 http://davidwmullen.com/?p=1001#comment-736 [...] Mullen, recently wrote a couple of posts discussing the value of a PR pro. He first wrote “10 Clues Your PR Pro is Nothing But Show“, and followed that up with “10 Clues Your PR Pro is Worth the Dough“. With [...] [...] Mullen, recently wrote a couple of posts discussing the value of a PR pro. He first wrote “10 Clues Your PR Pro is Nothing But Show“, and followed that up with “10 Clues Your PR Pro is Worth the Dough“. With [...]

]]> By: Cappy Popp http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-735 Cappy Popp Tue, 24 Feb 2009 16:51:03 +0000 http://davidwmullen.com/?p=1001#comment-735 11. They don't understand the technologies - at least at a high level - that a driving the SM revolution and how they are important to an effective PR strategy. 11. They don’t understand the technologies – at least at a high level – that a driving the SM revolution and how they are important to an effective PR strategy.

]]> By: Palmer http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-734 Palmer Tue, 17 Feb 2009 21:14:56 +0000 http://davidwmullen.com/?p=1001#comment-734 Agree w/Mr. Blatt that this list could easily top 100 items but most organizations are smarter than this, especially given the renewed scrutiny on measurables in a budget constrained environment. As PR has evolved, so has the savvy of companies looking into agency partnerships. Those that fall victim to overpromising and stagnancy should not become jaded toward the PR profession but smarter in their next evaluation process. Agree w/Mr. Blatt that this list could easily top 100 items but most organizations are smarter than this, especially given the renewed scrutiny on measurables in a budget constrained environment. As PR has evolved, so has the savvy of companies looking into agency partnerships. Those that fall victim to overpromising and stagnancy should not become jaded toward the PR profession but smarter in their next evaluation process.

]]> By: Norman Birnbach http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-733 Norman Birnbach Fri, 13 Feb 2009 18:06:36 +0000 http://davidwmullen.com/?p=1001#comment-733 Great post, and great comments, too. Here are some others: * They don't have any long-term client relationships. * They act as if you should be glad they're working on your account. (This was more prevalent during the dot-com boom era.) * They're more interested in promoting themselves than their clients -- or use their clients to promote their agency. * They don't care about strategy. * They come up with big ideas, but aren't detailed enough to execute them. Great post, and great comments, too.

Here are some others:
* They don’t have any long-term client relationships.
* They act as if you should be glad they’re working on your account. (This was more prevalent during the dot-com boom era.)
* They’re more interested in promoting themselves than their clients — or use their clients to promote their agency.
* They don’t care about strategy.
* They come up with big ideas, but aren’t detailed enough to execute them.

]]> By: davefleet http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-732 davefleet Fri, 13 Feb 2009 17:30:56 +0000 http://davidwmullen.com/?p=1001#comment-732 Nice work, David. I'd add: 11. Doesn't know when to draw a line under something and move on - "we'll do another round of pitching on this one..." 12. Dumps a binder of clippings on your desk instead of analyzing them. Nice work, David. I’d add:

11. Doesn’t know when to draw a line under something and move on – “we’ll do another round of pitching on this one…”
12. Dumps a binder of clippings on your desk instead of analyzing them.

]]> By: PR Pro’s: How to become a creative thinker. — Taylor J Graves.com http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-731 PR Pro’s: How to become a creative thinker. — Taylor J Graves.com Fri, 13 Feb 2009 15:56:53 +0000 http://davidwmullen.com/?p=1001#comment-731 [...] the “traditional PR” box.   However, reading Dave Mullen’s recent post “10 clues your PR pro is nothing but show” about deciphering PR wannabe’s from the real professions, made me realize that knowing [...] [...] the “traditional PR” box.   However, reading Dave Mullen’s recent post “10 clues your PR pro is nothing but show” about deciphering PR wannabe’s from the real professions, made me realize that knowing [...]

]]> By: Doreen http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-730 Doreen Thu, 12 Feb 2009 15:25:04 +0000 http://davidwmullen.com/?p=1001#comment-730 Someone I know told me their client philosophy and I think it hits on the passion component that separates the good PR pros from the medicore. "I take great joy in my clients’ success in their businesses. I share in their suffering, and consider it the highest honor when my clients consider me an integral part of their business rather than just a professional service provider. " @doverstr Someone I know told me their client philosophy and I think it hits on the passion component that separates the good PR pros from the medicore.

“I take great joy in my clients’ success in their businesses. I share in their suffering, and consider it the highest honor when my clients consider me an integral part of their business rather than just a professional service provider. ”
@doverstr

]]> By: Christine Olmsted http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-729 Christine Olmsted Thu, 12 Feb 2009 15:08:07 +0000 http://davidwmullen.com/?p=1001#comment-729 Great article! I had a really bad pr experience. She was a friend of the new GM at my company. No attention to detail, always making excuses for mistakes instead of owning them and I never felt like we mattered to her ( she was always on the phone with someone more important and made sure I knew it as well as name dropping left and right.) When I did communicate with her I was verbally abused. When tried to point out these issues to her for the sake of the working relation ship, she blew me off. I started documenting her mistakes and communications after that point in time. I eventually turned it all over to my boss. Now I am doing her job for us. I may not have the background or connections, but I am tech savy and I used the whole thing as a learning experience and I am making it work. I am really thankful to the Twitter community. It really brought me up to speed and helped me make the connections that I needed to be successful. :-D Great article! I had a really bad pr experience. She was a friend of the new GM at my company. No attention to detail, always making excuses for mistakes instead of owning them and I never felt like we mattered to her ( she was always on the phone with someone more important and made sure I knew it as well as name dropping left and right.) When I did communicate with her I was verbally abused. When tried to point out these issues to her for the sake of the working relation ship, she blew me off. I started documenting her mistakes and communications after that point in time. I eventually turned it all over to my boss. Now I am doing her job for us. I may not have the background or connections, but I am tech savy and I used the whole thing as a learning experience and I am making it work. I am really thankful to the Twitter community. It really brought me up to speed and helped me make the connections that I needed to be successful. :-D

]]> By: Alexis http://www.davidwmullen.com/2009/02/10/10-clues-your-pr-pro-is-nothing-but-show/#comment-728 Alexis Thu, 12 Feb 2009 14:59:45 +0000 http://davidwmullen.com/?p=1001#comment-728 I dislike press releases as it is - #2 is paramount for me. A PR "pro" who equates communicating with journalists with blasting generic press releases (for shame!) is a pet peeve of mine. Finding relevant stories and angles, and sending a brief pitch to an appropriate reporter (gotta love Google) is more "pro" methodology to me. Go to the writers with GOOD material - not the newswire. @aquarius12385 I dislike press releases as it is – #2 is paramount for me. A PR “pro” who equates communicating with journalists with blasting generic press releases (for shame!) is a pet peeve of mine.

Finding relevant stories and angles, and sending a brief pitch to an appropriate reporter (gotta love Google) is more “pro” methodology to me. Go to the writers with GOOD material – not the newswire.

@aquarius12385

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