Comments on: Five Tips for Media Relations Success http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/ David Mullen on PR, Integrated Communications and Social Media Wed, 07 Jul 2010 17:15:53 -0600 http://wordpress.org/?v=2.8 hourly 1 By: 25 Tips from 25 PR Experts « apm35 http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-4276 25 Tips from 25 PR Experts « apm35 Thu, 04 Feb 2010 06:07:37 +0000 http://davidwmullen.com/?p=968#comment-4276 [...] David Mullen – Five Tips for Media Relations Success: Before calling a reporter, look at the last five stories she’s written. What does she cover? Is [...] [...] David Mullen – Five Tips for Media Relations Success: Before calling a reporter, look at the last five stories she’s written. What does she cover? Is [...]

]]> By: weight loss Houston http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-1717 weight loss Houston Wed, 06 May 2009 07:45:13 +0000 http://davidwmullen.com/?p=968#comment-1717 hi all, Nice list David but its just only for the famous man or woman because media will going to write about them but what about the common man..... hi all,
Nice list David but its just only for the famous man or woman because media will going to write about them but what about the common man…..

]]> By: 17 Links to Bookmark So You Can Pitch Like a Pro « PR Interactive http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-664 17 Links to Bookmark So You Can Pitch Like a Pro « PR Interactive Wed, 11 Feb 2009 11:33:16 +0000 http://davidwmullen.com/?p=968#comment-664 [...] 5 Tips for Media Relations Success by David Mullen [...] [...] 5 Tips for Media Relations Success by David Mullen [...]

]]> By: Make the Jump…Silver Platters, Stupidity, Saving the Newspaper « PR Musings Weblog http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-663 Make the Jump…Silver Platters, Stupidity, Saving the Newspaper « PR Musings Weblog Mon, 09 Feb 2009 14:57:40 +0000 http://davidwmullen.com/?p=968#comment-663 [...] preach, “It’s all about the relationships!” But David Mullen’s post “Five Tips for Media Relations Success” hit it on the head in remarking that it is not only about relationships. Even more key than [...] [...] preach, “It’s all about the relationships!” But David Mullen’s post “Five Tips for Media Relations Success” hit it on the head in remarking that it is not only about relationships. Even more key than [...]

]]> By: Media relations: Be a Resource | The PR Practitioner http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-662 Media relations: Be a Resource | The PR Practitioner Fri, 06 Feb 2009 04:11:33 +0000 http://davidwmullen.com/?p=968#comment-662 [...] I came across David Mulllen’s blog post “Five Tips for Media Relations Success.”  This is a really good post on media relations from someone who has landed a couple [...] [...] I came across David Mulllen’s blog post “Five Tips for Media Relations Success.”  This is a really good post on media relations from someone who has landed a couple [...]

]]> By: Scott Meis http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-661 Scott Meis Wed, 04 Feb 2009 03:34:05 +0000 http://davidwmullen.com/?p=968#comment-661 Nice comment flow and additions to a solid post here. In particular, I really like #4 for a couple of different reasons. First, being resourceful can mean helping think through an angle or offering an alternative idea. Think beyond the press release or original pitch. Is there additional content (video, podcast, etc.) or an additional spokesperson you can supply? Is this maybe not just right for the paper but a better fit for the reporter's blog? In today's media climate, I think any reporter respects that you're willing to help do the hard thinking. Second, be that person willing to put other people's needs in front of your own. Story on HARO not quite a fit for you? Take a lead and direct a tweet to a contact who may be a better fit. Play the role of connector and you'll be paving a smoother path for your future needs. Nice comment flow and additions to a solid post here. In particular, I really like #4 for a couple of different reasons. First, being resourceful can mean helping think through an angle or offering an alternative idea. Think beyond the press release or original pitch. Is there additional content (video, podcast, etc.) or an additional spokesperson you can supply? Is this maybe not just right for the paper but a better fit for the reporter’s blog? In today’s media climate, I think any reporter respects that you’re willing to help do the hard thinking.

Second, be that person willing to put other people’s needs in front of your own. Story on HARO not quite a fit for you? Take a lead and direct a tweet to a contact who may be a better fit. Play the role of connector and you’ll be paving a smoother path for your future needs.

]]> By: The Art of the “Reverse Pitch” http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-660 The Art of the “Reverse Pitch” Wed, 04 Feb 2009 01:54:11 +0000 http://davidwmullen.com/?p=968#comment-660 [...] David was suggesting that relationships don’t matter.  As you can see from his post today, “Five Tips for Media Relations Success,” David clearly makes his [...] [...] David was suggesting that relationships don’t matter.  As you can see from his post today, “Five Tips for Media Relations Success,” David clearly makes his [...]

]]> By: Matt Batt http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-659 Matt Batt Wed, 04 Feb 2009 01:24:52 +0000 http://davidwmullen.com/?p=968#comment-659 David - Great follow-up to your post last week! I think your 5 tips for media relations success are right on. In fact, the debate you triggered with your last post...then reading this post inspired me to share one of the most important tactics that I learned, something I call the "reverse pitch." If you check out my blog post today, we might be able to share in some of the conversation on this topic. Overall, I think PR and marketing people need to utilize some degree of commonsense when pitching the media. By that I mean realizing that these journalists are in control of thier company or client's story and it doesn't hurt to start your interactions off with questions instead of diving right into your pitching...hence the art of "reverse pitching." As always, I enjoy your professional opinions on these subjects and really enjoy seeing the dialog you spark as a result! Matt David – Great follow-up to your post last week! I think your 5 tips for media relations success are right on. In fact, the debate you triggered with your last post…then reading this post inspired me to share one of the most important tactics that I learned, something I call the “reverse pitch.” If you check out my blog post today, we might be able to share in some of the conversation on this topic. Overall, I think PR and marketing people need to utilize some degree of commonsense when pitching the media. By that I mean realizing that these journalists are in control of thier company or client’s story and it doesn’t hurt to start your interactions off with questions instead of diving right into your pitching…hence the art of “reverse pitching.”

As always, I enjoy your professional opinions on these subjects and really enjoy seeing the dialog you spark as a result!

Matt

]]> By: Caleb Gardner http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-658 Caleb Gardner Tue, 03 Feb 2009 21:19:31 +0000 http://davidwmullen.com/?p=968#comment-658 Great tips, David. Thanks again for following up on my request. I especially liked the part about resourcefulness, which is something a lot of people forget but can come in handy in a pinch. If you really believe in a story, why shouldn't you fight for it? Great tips, David. Thanks again for following up on my request.

I especially liked the part about resourcefulness, which is something a lot of people forget but can come in handy in a pinch. If you really believe in a story, why shouldn’t you fight for it?

]]> By: James S. Walker http://www.davidwmullen.com/2009/02/03/five-tips-for-media-relations-success/#comment-657 James S. Walker Tue, 03 Feb 2009 18:31:17 +0000 http://davidwmullen.com/?p=968#comment-657 What you say regarding relevancy is SO VERY KEY! Cision has definitely led me off the trail in the past. In addition, reading the last few stories clues you into a lot about how reporters tend to cover a story, and if you find a tie-in from a piece they've done, you've definitely got their ear. What you say regarding relevancy is SO VERY KEY! Cision has definitely led me off the trail in the past.

In addition, reading the last few stories clues you into a lot about how reporters tend to cover a story, and if you find a tie-in from a piece they’ve done, you’ve definitely got their ear.

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