Comments on: Three Reasons You Should Care About Social Media http://www.davidwmullen.com/2008/08/15/three-reasons-you-should-care-about-social-media/ David Mullen on PR, Integrated Communications and Social Media Thu, 11 Feb 2010 10:53:18 -0700 http://wordpress.org/?v=2.8 hourly 1 By: socialglue http://www.davidwmullen.com/2008/08/15/three-reasons-you-should-care-about-social-media/#comment-91 socialglue Fri, 09 Jan 2009 17:19:16 +0000 http://davidmullen.wordpress.com/?p=287#comment-91 forgot the link: <a HREF="//socialglue.wordpress.com/2009/01/09/the-brand-social-media/" rel="nofollow">The Brand & Social Media</A> forgot the link:

The Brand & Social Media

]]> By: socialglue http://www.davidwmullen.com/2008/08/15/three-reasons-you-should-care-about-social-media/#comment-90 socialglue Fri, 09 Jan 2009 17:11:02 +0000 http://davidmullen.wordpress.com/?p=287#comment-90 Great post. I think the cultural changes that social media brings to The Brand are of particular interest and have made some suggestions as how to handle this as a brand planner / CEO whilst half the world still lives in a world of mass media. I did a post exploring such issues would love to hear your take.. <a href="http://socialglue.wordpress.com/2009/01/09/the-brand-social-media/" rel="nofollow"></a>The Brand & Social Media Great post. I think the cultural changes that social media brings to The Brand are of particular interest and have made some suggestions as how to handle this as a brand planner / CEO whilst half the world still lives in a world of mass media. I did a post exploring such issues would love to hear your take..

The Brand & Social Media

]]> By: leobottary http://www.davidwmullen.com/2008/08/15/three-reasons-you-should-care-about-social-media/#comment-89 leobottary Tue, 19 Aug 2008 10:36:47 +0000 http://davidmullen.wordpress.com/?p=287#comment-89 The Steve Jurvetson graphic is great. I look forward to reading your upcoming series. It will be helpful to convincing our clients and our PR colleagues of social media's value and relevance. The Steve Jurvetson graphic is great. I look forward to reading your upcoming series. It will be helpful to convincing our clients and our PR colleagues of social media’s value and relevance.

]]> By: davidmullen http://www.davidwmullen.com/2008/08/15/three-reasons-you-should-care-about-social-media/#comment-88 davidmullen Sun, 17 Aug 2008 21:46:35 +0000 http://davidmullen.wordpress.com/?p=287#comment-88 Scott - thanks. appreciate the kind words. I agree. That's actually going to be part of my post for tomorrow, which will begin a short series on the benefits of social media for brands. Listening to and shaping the coversation is definitely an important benefit. Thanks for sharing your insights! Scott – thanks. appreciate the kind words.

I agree. That’s actually going to be part of my post for tomorrow, which will begin a short series on the benefits of social media for brands. Listening to and shaping the coversation is definitely an important benefit.

Thanks for sharing your insights!

]]> By: Scott http://www.davidwmullen.com/2008/08/15/three-reasons-you-should-care-about-social-media/#comment-87 Scott Sun, 17 Aug 2008 18:49:57 +0000 http://davidmullen.wordpress.com/?p=287#comment-87 Hi David - nice blog. General, but I would add the importance of responding to help shape your brand's direction. I think one key thing for any company is to recognize that the online discussion will go on with or without them. Moreso than ever, consumers are defining your brand at an alarming rate. Whether you properly monitor and listen as well as actively engage in the conversation can have a huge impact on influencing your brand to the highest degree possible. Hi David – nice blog.

General, but I would add the importance of responding to help shape your brand’s direction.

I think one key thing for any company is to recognize that the online discussion will go on with or without them. Moreso than ever, consumers are defining your brand at an alarming rate. Whether you properly monitor and listen as well as actively engage in the conversation can have a huge impact on influencing your brand to the highest degree possible.

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