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	<title>Comments on: 3 Truths Marketers Should Live By</title>
	<atom:link href="http://www.davidwmullen.com/2008/07/31/3-truths-marketers-should-live-by/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.davidwmullen.com/2008/07/31/3-truths-marketers-should-live-by/</link>
	<description>David Mullen on PR, Integrated Communications and Social Media</description>
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		<title>By: moses</title>
		<link>http://www.davidwmullen.com/2008/07/31/3-truths-marketers-should-live-by/#comment-68</link>
		<dc:creator>moses</dc:creator>
		<pubDate>Sat, 02 Aug 2008 08:44:15 +0000</pubDate>
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		<description>nice article. I love the part &quot; it&#039;s not about yesterday&quot;. Yeah, what didnt work years ago, it doesn&#039;t mean it won&#039;t work either today.</description>
		<content:encoded><![CDATA[<p>nice article. I love the part &#8221; it&#8217;s not about yesterday&#8221;. Yeah, what didnt work years ago, it doesn&#8217;t mean it won&#8217;t work either today.</p>
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		<title>By: iggyp</title>
		<link>http://www.davidwmullen.com/2008/07/31/3-truths-marketers-should-live-by/#comment-67</link>
		<dc:creator>iggyp</dc:creator>
		<pubDate>Fri, 01 Aug 2008 01:12:36 +0000</pubDate>
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		<description>Here are mine (for what they&#039;re worth):

1. Never lie - you&#039;ll get caught out.
2. Tie whatever you do to a business result - not necessarily a marketing one.
3. Create and innovate - strive to find that better, more effective, efficient and impactful way of doing what you&#039;re doing.</description>
		<content:encoded><![CDATA[<p>Here are mine (for what they&#8217;re worth):</p>
<p>1. Never lie &#8211; you&#8217;ll get caught out.<br />
2. Tie whatever you do to a business result &#8211; not necessarily a marketing one.<br />
3. Create and innovate &#8211; strive to find that better, more effective, efficient and impactful way of doing what you&#8217;re doing.</p>
]]></content:encoded>
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	<item>
		<title>By: Kat</title>
		<link>http://www.davidwmullen.com/2008/07/31/3-truths-marketers-should-live-by/#comment-66</link>
		<dc:creator>Kat</dc:creator>
		<pubDate>Thu, 31 Jul 2008 21:08:08 +0000</pubDate>
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		<description>Two rules I live by:
1) Don&#039;t chase your audience
2) Be true to your unique voice</description>
		<content:encoded><![CDATA[<p>Two rules I live by:<br />
1) Don&#8217;t chase your audience<br />
2) Be true to your unique voice</p>
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