We sometimes open media pitches by saying something about believing it will be interesting for that outlet’s readers/viewers/listeners. FastCompany.com is taking PR people up on that in a new way that turns the assumption of what readers want covered into the reality of what they want covered.
Now, PR folks can submit their pitches publicly to Fast Company’s “The Killer Pitch” blog and readers vote the pitches up or down based on what they’d like to read about. If you’re trying to get an idea of it in your head without clicking on that link, think Digg.
This is the first I’ve heard of this, but I could see other media outlets doing it moving forward. Why wouldn’t they?
Why it’s Great for Media
1. It involves readers in the editorial decision-making process. Giving your audience some ownership in the finished product helps make for more loyal readers.
2. It ensures that Fast Company covers topics its subscribers want to read about in its pages and online.
3. It could cut back on the number of pitches individual reporters receive and reserve more of their time for researching, interviewing and writing.
Why it’s Great for PR
1. Whether the story is written or not, readers who participate in the process see your pitch and learn a bit about your new product, service, etc.
2. It requires more time spent crafting the pitch to as close to near perfection as possible, since it will be made public.
What do you think about this move? Does it provide a great opportunity for media relations? Do you think others will follow?
Thanks to my friend Mark Tosczak for the tip-off. I’ve cross-posted this from relentlessPR, the Mullen PR team blog, where I also post regularly.
*Image by Daniel Morrison.
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David spends his days focused on marketing communications strategies and execution. He blogs here regularly about integrated communications, PR and social media.
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I hadn’t heard about this yet and I think it’s fantastic. I’m headed over there now to take a look and read some pitches and… who knows, maybe pitch one myself! Thanks for the heads-up.